Marketing

Customer management, promotion and advertising, research and development, sales management and distribution – these all have a big stake in marketing activities at all levels. Codespring, probably as any IT department of a sound dynamic company, has been heavily involved in the development of various applications aiming to support marketing staff in collecting, storing, processing and communicating essential Data about the business. New communication environments and the shifting form „mass – targeting” to the „me-targeting” changed he face of marketing systems.

Probably one of the fastest developing fields of knowledge, tightly related to the software industry, marketing intelligence drew businesses to global size. How to control operations? How to forecast market changes?… Customer preferences?… or emerging trends? The answer is: by analyzing a huge amount of data in the shortest possible time. Therefore marketing and information technology shook hands and followed an unknown and wider road to success.