Marketing

Codespring Expertise

Customer management, promotion and advertising, research and development, sales management and distribution – these all have a big stake in marketing activities at all levels. Codespring, probably as any IT department of a sound dynamic company, has been heavily involved in the development of various applications aiming to support marketing staff in collecting, storing, processing and communicating essential Data about the business. New communication environments and the shifting form „mass – targeting” to the „me-targeting” changed he face of marketing systems.

Challenges of the industry

Probably one of the fastest developing fields of knowledge, tightly related to the software industry, marketing intelligence drew businesses to global size. How to control operations? How to forecast market changes?… Customer preferences?… or emerging trends? The answer is: by analyzing a huge amount of data in the shortest possible time. Therefore marketing and information technology shook hands and followed an unknown and wider road to success.

Examples:

eMessagePlus is a customer lifecycle management platform which is deployed as a basis of a growing range of applications within Grass Roots. The platform is used for web content management, email marketing, delegated digital marketing to channel partners or multinational marketing departments, or channel/customer acquisition, retention, and loyalty programmes. The eMessagePlus is a product that is delivered to clients in customized ways. In three years approximately 15 projects were delivered to various clients like: Nikon, Samsung, BMW, Verizon.

The environment and technologies used are the following: Windows, Optimized for Internet Explorer 6, 7 / JBoss web server, Java, JSP, Struts, Spring, Hibernate, HTML, Javascript, JDK 1.5, MyEclipse 6, MSSQL Manager, CVS, SVN, MSSQL