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Learn to handle your customers successfully at the CRM Expo in Nürnberg, Germany


A business cannot exist without customers. If you are looking for a Customer Relationship Management (CRM) software, CRM – Expo from Nürnberg, Germany is the IT event of focus for you between the 5th -6th of October, 2011. The leading trade fair for CRM will host this year panel discussions about how to best take control of your customers and what strategies and implementations should you adopt for a successful management of your client portfolio. You can get useful advice from important suppliers, experts and consultants about how can you create added value both on customer’s and supplier’s side in the framework of business relations.

Thematic focal points of the expo:

  • Best-practice example;
  • Strategies of customer retention;
  • Customer value analysis;
  • Customer service;
  • Software solutions;
  • Campaign management;
  • Data management;
  • Call centre solutions;
  • ERP;
  • Sales and marketing automation;
  • Integrated customer data;
  • Field service control;
  • Mobile CRM;
  • CRM on demand;
  • Direct marketing.

Customer relationship management (CRM) is a business strategy and an approach to company leadership. CRM systems optimize collaboration between customer-interface departments and other departments of a company in order to ensure best strategy for customer, client and sales prospects management. With the help of a CRM software enterprises are able to organize, automate and synchronize customer related business processes in marketing, sales, customer service and technical support. The aim is to implement ideal approaches in customer handling: to find, attract and win new clients, to ensure customer loyalty, to regain former clients and to reduce the costs of marketing and client service.

The CRM-Expo from Nürnberg is your start to building long-time customer relationships.

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