Why is Romania on the radar of ITO multinational companies? Romania is emerging as a preferred IT shoring location in Central and Eastern Europe due to its geographical proximity to Western Europe, its qualified IT&C workforce, foreign language skills, academic readiness to back high demand in talent pool continuity, the right price-quality ratio and its good connectivity by air to Europe. Moreover, increased availability of state aid schemes pushes the seventh largest country in the European Union high up in the preference list of ITO companies. Romania is home to ITO, KPO, BPO and SSC companies. Romania has aligned its real estate infrastructure to the standards of proven shoring locations and its straightforward legal framework points to high probability of state aid schemes. Local and multinational companies from Romania are witnessing a fierce competition in attracting ITO investments both between Bucharest, the capital city and the largest regional cities and between Romania and neighboring countries: Poland, Ukraine, Czech Republic and Hungary.